One of the things that I don’t like about the coaching industry is that it sells the idea that you can have anything you want in life quite easily as long as you pay a lot of money for a given coaching deal. The expense is carefully reframed as “the investment.” Now I’m a life/executive coach, but I don’t change exorbitant fees (like over $1,000 per month), because I want my services to be accessible to people. However, there is a well-known coach who emailed everyone on his list last year to offer a “carefully curated group of top business professionals” to form a mastermind group for the “low” price of 10k per year. Not very much was even being offered for that price, except the opportunity to be surrounded by top professionals. I deleted the email, but I know a few people who were burned by this. And interestingly, a year later, there is no reference on the internet to the program that was offered at all, as though it never existed, after the coach himself pocketed a million dollars. The reality is that a lot of people think that if they pay enough money, they will be transformed, but it doesn’t work that way, because change happens over time and has everything to do with how much work a person is willing to do, not just in the short run, but over time to maintain the change.
Clients come to me after they’ve been burned by programs like this. I don’t believe in fleecing people and promising the moon. I believe in working week by week on effective change. Period. I hate to break it to clients wanting a quick fix, but most change takes three months to see tiny changes, six months to see momentum, and a good year to solidify the habits associated with the change. Change is hard work and it’s not easy, which is why most people give up or don’t try in the first place. I have found in my own life and with friends and clients, that change doesn’t happen in a day or a weekend, no matter how inspiring the weekend. I know Anthony Robbins charges a lot for his intense weekend programs, but I wonder how many people are permanently transformed, and how many people could have the same or better effects reading his books and/or working with a coach? I have friends who have called after taking the intensive Landmark program (kind of like EST from the seventies), feeling transformed, but a few months later, they admit that it didn’t really do anything permanently for them.
The biggest obstacle for most people is that we have false expectations of how change happens. I’ve seen friends lose a lot of weight quickly, but the ones who lose it slowly over time find that the changes ultimately stick. And the methods aren’t very sexy: 1) keep track of portion size 2) write everything down 3) realize that sugar and junk and high fat foods should be occasional treats 4) exercise every day 5) get enough sleep and 6) lower stress. That’s it. Some people do better with more protein or less or more carbs or less, but nobody needs to adhere to the zealotry of various diet camps, like Vegans vs. Paleo, because foods work differently for each person and there is no one right diet. Ultimately it still comes down to: Eat less and focus on real foods, and exercise and move a lot more. That’s it.
As you seek your world stage, beware of the coaching programs promising you an easy solution to changing your life for a high “investment” of money. You don’t need to spend 10K for a weekend to change your life. You just need to decide that you’re ready to change, and then find the books and/or people who can help you. For some, it’s going to AA meetings, or joining Weight Watchers, or checking out Toastmasters, or getting resume services. For others, it’s finding a coach to have your back as you do the hard work of change. But just remember no matter what, that you can decide to permanently change whatever isn’t working. It’s up to you.